Kia Sportage Declared Best PHEV In Europe
The newly launched Kia Sportage plug-in hybrid electric vehicle (PHEV) was recently declared the best one in the category by two prestigious German auto publications i.e. Auto Bild and Auto Motor and Sport. This is excellent news for Hyundai Corporation, whose sustainability agenda for the development of a ‘Hydrogen Society’ is accelerated. For this purpose, the company is expanding its group’s global eco-friendly automobile footprint.
Some of you might be confused why Hyundai’s ranking is boosted if the new Kia Sportage plug-in hybrid electric vehicle (PHEV) is getting accolades and praise in the auto industry. Technically, Hyundai Corporation is the parent company of Kia as it owns one-third of the latter company.
Hyundai’s Carbon Neutrality Vision
Hyundai Corporation is striving for sustainability for a circular economy with the company’s ‘Carbon Neutrality Vision’. The company wants to initiate a paradigm shift that promotes electrification and emissions-free mobility. A collective of sustainable steps will make this world a better place for future generations.
Moreover, the eco-friendly green management policy is being implemented. For the conversion of this policy from concept to reality, Hyundai is taking steps to promote green mobility business i.e. manufacturing EV parts and building green energy infrastructure.
According to the German magazine Auto Motor and Sport, the new Kia Sportage PHEV ranked first in its car category. The prestigious magazine has the power to influence people in the auto world as it is deemed as an opinion leader. The publication did a comparative analysis of four cars i.e. Kia Sportage, Toyota RAV4, Opel’s Grandland, and Volvo’s XC40. The cars were compared on the basis of their body and aesthetics, safety features, comfort and convenience, powertrain & driving modes, budget, and the sustainability factor.
The Sportage topped the list with 649 points followed by RAV4 with 615 points. The Grandland’s got 603 points whereas the XC40’s acquired 566 points.
The second publication, Auto Bild did a comprehensive comparison between Kia Sportage and the Opel Grandland. The magazine declared that the Kia PHEV is better than the Grandland in all aspects. The smoother steering and the interaction between its gasoline engine and electric motor were notable features that stood out.
According to a statement given by a Kia official, “The evaluations by the two industry publications are an important yardstick for customers not only in Germany but all of Europe.”
The Rise in Popularity and Prevalence
All the eco-friendly cars (EVs, hybrid cars, PHEVs, and hydrogen vehicles) by Hyundai and Kia are getting extremely popular at a global level. The sales have skyrocketed and they continue to increase with time. Since the launch of the first eco-friendly car in 2009, the automaker has sold more than 3 million units in this segment.
These green vehicles accounted for 14.6% of their total sales since the start of the year, whereas in 2016 it was a measly 1%. Between Hyundai and Kia, Hyundai’s Kona Electric recorded the most sales with 220,428 units sold. Kia Niro EV was the runner-up with sales of 163,884 units. The all-electric IONIQ 5 sold 105,247 units whereas Kia EV6 sold 64,924 units.
After Tesla, Hyundai Corporation which also owns Kia is ranked as the second-biggest EV manufacturer in the United States. In the US where there is increasing popularity of electric vehicles for the sake of a sustainable future, the Korean duo makes up 9% of the country’s EV market. Whereas Volkswagen Group has a 4.6% market share and Ford has a 4.5% market share.
What Lies Ahead
With the rising fuel prices, more and more people are thinking about investing in electric vehicles. Although the initial investment is steep, the benefits car owners get in the long haul is undeniable. Even in Pakistan where the EV footprint is merely symbolic, prospective car owners might invest in an electric vehicle if they get a budget-friendly price.
Hyundai and Kia plan to boost EV production significantly owing to the brand’s electrification plan to bolster Hyundai’s position as one of the world’s largest electric car companies.
By 2030, Hyundai will introduce 11 EVs and 6 Genesis BEVs will be introduced by 2030. Moreover, Kia has stated that it will launch 14 EVs by 2027.